Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
| Autor: | Zhou, Yan, Li, Yong-Quan, Ruan, Wen-Qi, Zhang, Shu-Ning, Yang, Ting-Ting |
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| Zdroj: | In Tourism Management December 2024 105 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect