Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior
| Autor: | Sparks, Beverley A., Perkins, Helen E., Buckley, Ralf |
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| Zdroj: | In Tourism Management December 2013 39:1-9 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect