Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”
| Autor: | Mujika-Alberdi, Alazne a, ⁎, Gibaja-Martíns, Juan-José b, García-Arrizabalaga, Iñaki b |
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| Zdroj: | In Cuadernos de Economía May-August 2015 38(107):107-122 |
| Databáze: | ScienceDirect |
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