Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers

Autor:	Zeithammer, Robert, Stich, Lucas, Spann, Martin, Häubl, Gerald
Zdroj:	In International Journal of Research in Marketing
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect