Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
| Autor: | Ponte, Gilian R., Wieringa, Jaap E., Boot, Tom, Verhoef, Peter C. |
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| Zdroj: | In International Journal of Research in Marketing September 2024 41(3):529-546 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect