Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions
| Autor: | Schmidt, Jonas, Steiner, Michael, Krafft, Manfred, Eckel, Nadine, Dahl, Darren W. |
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| Zdroj: | In International Journal of Research in Marketing June 2024 41(2):383-402 |
| Databáze: | ScienceDirect |
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