The managerial relevance of marketing science: Properties and genesis
| Autor: | Schauerte, Nico, Becker, Maren, Imschloss, Monika, Wichmann, Julian R.K., Reinartz, Werner J. |
|---|---|
| Zdroj: | In International Journal of Research in Marketing December 2023 40(4):801-822 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect