Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
| Autor: | Ko, Eunhee Emily, Bowman, Douglas |
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| Zdroj: | In International Journal of Research in Marketing December 2023 40(4):898-911 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect