Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
| Autor: | Kocaman, Barış, Gelper, Sarah, Langerak, Fred |
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| Zdroj: | In International Journal of Research in Marketing June 2023 40(2):316-341 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect