All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
| Autor: | Bekk, Magdalena, Eppmann, René, Klein, Kristina, Völckner, Franziska |
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| Zdroj: | In International Journal of Research in Marketing December 2022 39(4):1059-1081 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect