Marketing performance assessment and accountability: Process and outcomes
| Autor: | Morgan, Neil A., Jayachandran, Satish, Hulland, John, Kumar, Binay, Katsikeas, Costas, Somosi, Agnes |
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| Zdroj: | In International Journal of Research in Marketing June 2022 39(2):462-481 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect