The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration
| Autor: | Kurt, Didem, Pauwels, Koen, Kurt, Ahmet C., Srinivasan, Shuba |
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| Zdroj: | In International Journal of Research in Marketing December 2021 38(4):817-837 |
| Databáze: | ScienceDirect |
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