How push messaging impacts consumer spending and reward redemption in store-loyalty programs
| Autor: | Bies, Suzanne M.T.A. a, Bronnenberg, Bart J. a, b, Gijsbrechts, Els a |
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| Zdroj: | In International Journal of Research in Marketing December 2021 38(4):877-899 |
| Databáze: | ScienceDirect |
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