A retrospective review of the first 35 years of the International Journal of Research in Marketing
| Autor: | Donthu, Naveen, Reinartz, Werner, Kumar, Satish, Pattnaik, Debidutta |
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| Zdroj: | In International Journal of Research in Marketing March 2021 38(1):232-269 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect