Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Autor:	Maier, Erik, Wieringa, Jaap
Zdroj:	In International Journal of Research in Marketing June 2021 38(2):311-328
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect