Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
| Autor: | Ghiassaleh, Arezou, Kocher, Bruno, Czellar, Sandor |
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| Zdroj: | In International Journal of Research in Marketing December 2020 37(4):805-820 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect