Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand
| Autor: | Jayarajan, Dinakar, Siddarth, S., Silva-Risso, Jorge |
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| Zdroj: | In International Journal of Research in Marketing December 2018 35(4):641-660 |
| Databáze: | ScienceDirect |
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