Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
| Autor: | Cleeren, Kathleen, Geyskens, Kelly, Verhoef, Peter C., Pennings, Joost M.E. |
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| Zdroj: | In International Journal of Research in Marketing December 2016 33(4):896-906 |
| Databáze: | ScienceDirect |
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