“Are multichannel customers really more valuable? An analysis of banking services”
| Autor: | Cambra-Fierro, Jesús, Kamakura, Wagner A., Melero-Polo, Iguacel, Sese, F. Javier |
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| Zdroj: | In International Journal of Research in Marketing March 2016 33(1):208-212 |
| Databáze: | ScienceDirect |
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