The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
| Autor: | Langan, Ryan, Besharat, Ali, Varki, Sajeev |
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| Zdroj: | In International Journal of Research in Marketing June 2017 34(2):414-429 |
| Databáze: | ScienceDirect |
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