Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
| Autor: | Marchand, André, Hennig-Thurau, Thorsten, Wiertz, Caroline |
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| Zdroj: | In International Journal of Research in Marketing June 2017 34(2):336-354 |
| Databáze: | ScienceDirect |
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