Impact of component supplier branding on profitability
| Autor: | Worm, Stefan, Srivastava, Rajendra K. |
|---|---|
| Zdroj: | In International Journal of Research in Marketing December 2014 31(4):409-424 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Worm, Stefan, Srivastava, Rajendra K. |
|---|---|
| Zdroj: | In International Journal of Research in Marketing December 2014 31(4):409-424 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect