Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
| Autor: | Arts, Joep W.C., Frambach, Ruud T., Bijmolt, Tammo H.A. |
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| Zdroj: | In International Journal of Research in Marketing 2011 28(2):134-144 |
| Databáze: | ScienceDirect |
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