Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
| Autor: | Rodríguez-Pinto, Javier, Carbonell, Pilar, Rodríguez-Escudero, Ana I. |
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| Zdroj: | In International Journal of Research in Marketing 2011 28(2):145-154 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect