Non-comparative versus comparative advertising of quality
| Autor: | Emons, Winand, Fluet, Claude |
|---|---|
| Zdroj: | In International Journal of Industrial Organization July 2012 30(4):352-360 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Emons, Winand, Fluet, Claude |
|---|---|
| Zdroj: | In International Journal of Industrial Organization July 2012 30(4):352-360 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect