Paying for no reason? (Mis-)perceptions of product attributes in separate vs. joint product evaluation
| Autor: | Christopoulos, George, Kokkinaki, Flora, Harvey, Nigel, Sevdalis, Nick |
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| Zdroj: | In Journal of Economic Psychology 2011 32(5):857-864 |
| Databáze: | ScienceDirect |
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