Emotions, Advertising and Consumer Choice, Hansen, Flemming, Christensen, Sverre Riis (Eds.). Copenhagen, Denmark: Copenhagen Business School Press, Universitetsforlaget, Liber (2007). 462 pp., €72.00, ISBN: 978-87-630-0198-4

Autor: Fred van Raaij, W.
Zdroj: In Journal of Economic Psychology 2008 29(2):253-254
Databáze: ScienceDirect