Emotions, Advertising and Consumer Choice, Hansen, Flemming, Christensen, Sverre Riis (Eds.). Copenhagen, Denmark: Copenhagen Business School Press, Universitetsforlaget, Liber (2007). 462 pp., €72.00, ISBN: 978-87-630-0198-4
Autor: | Fred van Raaij, W. |
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Zdroj: | In Journal of Economic Psychology 2008 29(2):253-254 |
Databáze: | ScienceDirect |
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