Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs

Autor: Rehman, Anisur, Behera, Rajat Kumar, Islam, Md Saiful, Elahi, Yasir Arafat, Abbasi, Faraz Ahmad, Imtiaz, Asma
Zdroj: In Technology in Society December 2024 79
Databáze: ScienceDirect