Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention

Autor:	Alford, Bruce L. *, Engelland, Brian T.
Zdroj:	In Journal of Business Research 2000 48(2):93-100
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect