Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks
| Autor: | Laroche, Michel a, *, Toffoli, Roy b |
|---|---|
| Zdroj: | In Journal of Business Research June 1999 45(2):221-233 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Laroche, Michel a, *, Toffoli, Roy b |
|---|---|
| Zdroj: | In Journal of Business Research June 1999 45(2):221-233 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect