Negative Emotions in Marketing Research: Affect or Artifact?
| Autor: | Babin, Barry J. a, *, Darden, William R. b, University, Louisiana State b, Shreveport b, Lousiana b, Babin, Laurie A. b |
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| Zdroj: | In Journal of Business Research 1998 42(3):271-285 |
| Databáze: | ScienceDirect |
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