The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
| Autor: | Hardcastle, Kimberley, Edirisingha, Prabash, Cook, Paul, Sutherland, Matthew |
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| Zdroj: | In Journal of Business Research January 2025 186 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect