Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
| Autor: | Chen, Yaqi, Wang, Haizhong, Rao Hill, Sally, Li, Binglian |
|---|---|
| Zdroj: | In Journal of Business Research December 2024 185 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect