The effect of different types of virtual influencers on consumers’ emotional attachment
| Autor: | Yan, Ji, Xia, Senmao, Jiang, Amanda, Lin, Zhibin |
|---|---|
| Zdroj: | In Journal of Business Research April 2024 177 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Yan, Ji, Xia, Senmao, Jiang, Amanda, Lin, Zhibin |
|---|---|
| Zdroj: | In Journal of Business Research April 2024 177 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect