Imagining post-marketing: Neo-animist resource circulation and value cocreation
| Autor: | Arnould, Eric, Helkkula, Anu |
|---|---|
| Zdroj: | In Journal of Business Research April 2024 176 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Arnould, Eric, Helkkula, Anu |
|---|---|
| Zdroj: | In Journal of Business Research April 2024 176 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect