“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
| Autor: | Hall, Matthew J., Carlson, Les, Gentry, James W. |
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| Zdroj: | In Journal of Business Research March 2024 174 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect