Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction
| Autor: | Bozkurt, Sıddık, Welch, Emma, Gligor, David, Gligor, Nichole, Garg, Vipul, Gopalakrishna Pillai, Kishore |
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| Zdroj: | In Journal of Business Research October 2023 165 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect