Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
| Autor: | Vargo, Stephen L., Wieland, Heiko, O'Brien, Matthew |
|---|---|
| Zdroj: | In Journal of Business Research September 2023 164 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect