Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
| Autor: | Mandler, Timo, Bartsch, Fabian, Zeugner-Roth, Katharina Petra |
|---|---|
| Zdroj: | In Journal of Business Research September 2023 164 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect