‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
| Autor: | Sadamali Jayawardena, Nirma, Thaichon, Park, Quach, Sara, Razzaq, Ali, Behl, Abhishek |
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| Zdroj: | In Journal of Business Research May 2023 160 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect