Mega or macro social media influencers: Who endorses brands better?
| Autor: | Teresa Borges-Tiago, Maria, Santiago, Joanna, Tiago, Flavio |
|---|---|
| Zdroj: | In Journal of Business Research March 2023 157 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Teresa Borges-Tiago, Maria, Santiago, Joanna, Tiago, Flavio |
|---|---|
| Zdroj: | In Journal of Business Research March 2023 157 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect