Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
| Autor: | Cuesta-Valiño, Pedro, Gutiérrez-Rodríguez, Pablo, Núnez-Barriopedro, Estela, García-Henche, Blanca |
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| Zdroj: | In Journal of Business Research February 2023 156 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect