It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior
| Autor: | Zogaj, Adnan, Mähner, Philipp M., Yang, Linyu, Tscheulin, Dieter K. |
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| Zdroj: | In Journal of Business Research January 2023 155 Part A |
| Databáze: | ScienceDirect |
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