Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling
| Autor: | Das, Kallol, Patel, Jayesh D., Sharma, Anuj, Shukla, Yupal |
|---|---|
| Zdroj: | In Journal of Business Research January 2023 154 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect