Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries
| Autor: | Spielmann, Nathalie, Discua Cruz, Allan, Tyler, Beverly B., Cerrato, Daniele |
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| Zdroj: | In Journal of Business Research December 2022 153:35-45 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect