The neural correlates and the underlying processes of weak brand choices
| Autor: | Kapoor, Ankur, Sahay, Arvind, Singh, Nandini C., Chandrasekhar Pammi, V.S., Banerjee, Prantosh |
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| Zdroj: | In Journal of Business Research January 2023 154 |
| Databáze: | ScienceDirect |
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