Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints
| Autor: | Lütjens, Henk, Eisenbeiss, Maik, Fiedler, Maximilian, Bijmolt, Tammo |
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| Zdroj: | In Journal of Business Research December 2022 153:445-466 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect