Effective messaging strategies to increase brand love for sociopolitical activist brands
| Autor: | Ahmad, Fayez, Guzmán, Francisco, Kidwell, Blair |
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| Zdroj: | In Journal of Business Research November 2022 151:609-622 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ahmad, Fayez, Guzmán, Francisco, Kidwell, Blair |
|---|---|
| Zdroj: | In Journal of Business Research November 2022 151:609-622 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect