A narrative approach for overcoming the message credibility problem in green advertising
| Autor: | (Anna) Kim, Eunjin, Shoenberger, Heather, (Penny) Kwon, Eunseon, Ratneshwar, S. |
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| Zdroj: | In Journal of Business Research August 2022 147:449-461 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect