Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience
| Autor: | Merle, Aurélie, St-Onge, Anik, Sénécal, Sylvain |
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| Zdroj: | In Journal of Business Research August 2022 147:532-543 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect